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Rebus (Eye-Bee-M)


The IBM Rebus (Eye-Bee-M) Collection

Renowned designer Paul Rand, creator of the modern IBM logo, developed this iconic design known as a rebus, or word puzzle using pictures to represent letters. It's made its way to the Museum of Modern Art and, now, to you.

Renowned designer Paul Rand created the modern IBM Logo and then, for a 1980's meeting, playfully created the IBM rebus. It was so popular that it wound up on a poster, T-shirts, and eventually landed in the Museum of Modern Art. Wear a piece of design history.

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